Internet users have grown drastically over the past few years, if your business have not developed a website it’s about time you do. We are in the age of convenience where consumers are getting lazy and impatient having to travel to a local store to purchase the items they want. Why go down to a store when it can deliver to you? That is the modern mindset of the younger generation. Big names such as McDelivery, Pizzahut, KFC, Catering industry, Taxi companies have all taken the stepping stone in attracting their customers to order food or book a taxi online in order to beat the queue.

Fashion retailers are losing out as blog shop owners deliver the world of clothes to their customers online. These are just a few examples, by now you should be able to foresee that online is the one of the best way to market your business as it allows you to actively engage and interact with your customers and gather consumer feedback.

If you are lost on how to start marketing your business online, here’s how you can start up with a few simple steps.

1) Register a domain name. These can be done via domain registrars in Singapore. If you are a looking to target only Singapore customers, a .com.sg domain may prove more credibility than a .com domain name.

2) Engage a website developer to develop your website. Website development cost can range from $1,000-$2,500 for a corporate business website.

3) Upload your completed website to a web hosting space. Think of web hosting as a virtual retail store, just like how you place goods in a physical store, you need a virtual space to store and display your web pages online for the world to view.

There are some IT companies that provide an all in one solution. Hunt around through Google or ask any of your business partners for recommendations.

After your website is live, you have completed the 1st step to establishing your business brand online. More to come: Online Marketing Vs Traditional Offline Marketing